Marketing Content Manager

 GoFormz – San Diego, CA

Job Description

GoFormz is a San Diego-based company leading the mobile data capture industry. We empower businesses to replace paper forms with web and mobile-based digital forms that provide global access to the collected data. The Marketing Content Manager serves as the operating engine of the Brand & Content Marketing function — managing day-to-day content production and publishing across owned channels including blog, social, website, email, and sales assets. This role reports to the Director of Brand & Content Marketing and collaborates with the Digital Experience Manager, ABX & Campaigns Director, and Field Marketing Manager. The ideal candidate is a writer-operator: strong on the page, sharp on a project plan, and energized by AI tools that compress production cycles.

The Details

Content Production & Publishing

• Draft, edit, and publish blog posts, case studies, launch content, partner content, and customer communications
• Own LinkedIn publishing cadence including the "Behind the Form" series and executive content support
• Write email copy for nurtures, newsletters, and customer communications
• Update website content and on-site copy as needed

Editorial Calendar & Campaign Coordination

• Manage the marketing editorial calendar end-to-end
• Coordinate cross-functional content dependencies across launches, campaigns, and events
• Maintain brief templates for blog, case studies, social, and email

Freelance Resource Management

• Project-manage design and copy freelancers
• Write briefs and manage review cycles
• Maintain ClickUp as the single source of truth for content production status

Press Release Management

• Coordinate release timelines and wire distribution
• Work with executives on quotes and approvals
• Track placements

Cross-Functional Alignment

• Coordinate with Digital Experience Manager on email and website updates
• Work with ABX & Campaigns Director on campaign content needs
• Collaborate with Field Marketing Manager on event collateral
• Participate in weekly marketing team standups

Required Skills & Qualifications

• Strong B2B writer — ability to create clean blog posts, credible case studies, and effective email copy
• Project management fluency across multiple concurrent workstreams
• Freelancer management experience — writing briefs and managing review cycles
• AI-forward working style — you actively use AI tools to compress production cycles
• Organized and detail-oriented with strong cross-functional collaboration skills
• 3+ years B2B marketing experience with direct responsibility for content production or copywriting
• SaaS or enterprise software background preferred
• Bachelor's degree in Marketing, Communications, English, Journalism, or related field

Tools & Technology

• Marketing automation platforms
• Salesforce
• LinkedIn (organic publishing, Sales Navigator, Campaign Manager)
• CMS (WordPress or equivalent)
• ClickUp (or Asana, Monday, Notion)
• AI tools: ChatGPT, Claude, image generation tools
• PR distribution platforms: Business Wire, PR Newswire

Compensation: $75,000–$105,000 annually

What's it like to work at GoFormz?

• We pay well – at or above market. Plus, you’ll get equity in the company.
• Employee medical and dental paid by the company; you just cover vision.
• 4 weeks (160 hours) accrued paid vacation in your first year.
• 401(k) with company match
• Options to work from home or from our vibrant office in downtown San Diego where we provide complimentary parking or a monthly MTS pass.
• We care about your physical health. Our office is equipped with automatic sit/stand desks, plus you’ll get a company-paid membership to the Broadway Athletic and Swim Club located in the same building.
• Everyone has the best hardware for doing their particular job. You tell us what that is.
• We have a fantastic team that gets stuff done and is fun to work with!
• The environment is fast-paced, so you will see the results of your work immediately.
• You will have plenty of opportunities to use and learn cutting-edge technologies.
• Tuition reimbursement program.
• Partially paid maternity/paternity leave.

The bottom line…

If you love working in a fast-paced and collaborative environment; have a passion for content that drives real business results; are great at juggling multiple projects and have a "can do" attitude – We want you!

About GoFormz, Inc.

GoFormz is the leading digital forms solution for businesses of any size and industry to digitize their forms and related processes, resulting in significant savings and more productive operations. GoFormz’s Cloud-based platform allows users to create, customize, and manage digital forms. These forms can capture information, automate workflows, and improve business workstreams. Users can create electronic versions of their existing paper forms and documents making it easier to gather and analyze data digitally. GoFormz is backed by leading venture capital firms, including Cloud Apps Capital Partners, Glynn Capital, and Shasta Ventures.

GoFormz, Inc is an Equal Employment Opportunity employer. Please no H-1B applicants at this time.